Crafted by Choice: How Winemakers Shape Flavor, Texture & Style

Oak barrel, concrete egg fermenter, wine decanter, and a glass of red wine arranged in a warmly lit winery cellar.

Winemaking is shaped by deliberate choices — from fermentation style to vessel type — that influence a wine’s flavor, texture, and overall personality. Techniques like malolactic fermentation, oak aging, skin contact, yeast selection, and the use of stainless steel or concrete all play a role in defining the final wine. Understanding these decisions helps wine lovers appreciate what’s in their glass and discover the styles they enjoy most.